This ESP course (English for Specific Purposes) is ideal for learners in the intermediate, upper-intermediate or advanced levels, who want to learn the language of more specialized areas of Business English.
This course focuses on reading skills and vocabulary development required for Marketing and Sales.
The material used is a specialist book from Pearson Longman called Market Leader: Marketing, by Nina O’Driscoll.
It includes authentic reading texts from the Financial Times© and other sources, a glossary of specialized language, and tests designed to help assess learners’ progress.
These are just a few of the 18 unit titles:- A Holistic Approach to Marketing
- Improving Customer Experience
- The Value of Brands
- Marketing in Challenging Times
Lessons can be taught face-to-face or online.
